ABOUT ME

DESIGN-OBSESSED. DETAIL-DRIVEN. BUILDER AT HEART.

Hey, I’m Seto. I’m a designer, builder, and general creative nerd based out of Lavall. I’ve been deep in the design world for a while—doing everything from logos and web design to running two successful Kickstarter campaigns for my playing card brand Vostok Cards.

These days, I work out of my own studio where I blend digital and physical design—crafting layered wooden signs with LEDs, and building custom sites from scratch (no templates here).

Seto Arts is basically my playground—where I bring structure to chaos and turn wild ideas into polished work.

When I’m not designing, I’m usually at the gym throwing myself into some heavy calisthenics or streetlifting. Because why not push your limits in every area, right?

EXPLORE MY WORK

BRANDING

B'NEST

A warm, handcrafted identity for a natural skincare brand rooted in honey, tradition, and family. This one taught me how to make branding feel as good as it looks

KRUSTY KRAB

A nostalgic redesign of an iconic underwater brand. I gave the Krusty Krab a bold, modern identity—because let’s be honest, Mr. Krabs was due for a brand upgrade.

ADHENNA TATTOO

Adhenna blends henna art with tattoo culture. I worked with the founder to refresh the brand with a minimal, symbolic look that still feels warm and personal. A bold new identity for a modern, self-made artist.

PHUC

Phúc is a bold Vietnamese coffee energy drink brand packed with attitude. I crafted a vibrant visual identity and rebellious voice to match its punchy, street-smart personality.

RED COSMETICS

Red Cosmetics’ bold red logo and vibrant identity blend luxury, precision, and youthful energy, showcasing detailing, wrapping, PPF, tinting, and ceramic coating with a modern, sophisticated appeal.

MR LED

Rebranding MR LED was an exciting journey to modernize its identity, infusing professionalism while preserving its core. With a glowing, pixelated aesthetic, we crafted a fresh, cohesive look that shines.

WEBSITES

ADHENNA TATTOO

A custom site built for a Montreal tattoo and henna artist. Includes multi-step forms, a blog, shop functionality, custom animations and a clean, mobile-friendly UI.

REFLECTOR ENTERTAINMENT

I contributed to the frontend development of Reflector’s corporate site, focusing on custom UI components and responsive interactions.

UNKNOWN 9

Built as part of the Reflector team, I helped craft the frontend for this immersive storytelling experience tied to the Unknown 9 universe.

WOOD SIGNS

STUDIO QUANTUM

My very first client sign — handcrafted for Studio Quantum. This custom LED wood sign features a clean, modern look that reflects their creative identity. It marked the beginning of my journey making brands shine (literally) through bold, layered design and lighting.

SETO X ARTS

My own Seto x Arts studio sign, a bold 3x3-foot piece, radiates with bright yellow and white inner glow. Featuring cool textures, it’s a vibrant reflection of my craft in making standout signs.

DEVOST

For Devost Débosselage, a car shop, I crafted a bold 3x3-foot sign that captures their rugged, professional vibe. With sharp design and standout lighting, it’s built to turn heads and reflect their auto expertise.

NAIRI

Nairi’s 16x24-inch sign was a fun project, weaving Armenian-style details with bright LED lights. The intricate design lights up the haberdashery’s unique vibe inside and out.

VOSTOK CARDS

STEAMPUNK DYNASTY

A premium playing card project featuring 4 custom decks and an original novel, fully illustrated and designed under my creative lead. This passion project raised 16k on Kickstarter, bringing a unique vision to life.

ANIMAL GANGDOM

A bold deck of cards merging street culture with animal gangs. Each suit represents a different crew, combining unique characters with classic card layouts.